Nikki McBride
Nikki McBride
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Nica printed collateral SS16

Art Direction of the Nica SS16 campaign, creative product stills and design of the seasonal look books and catalogues.

With a focus on the fun and feel good personality of the brand, utilising the seasonal prints and Nica Kim's flamingo illustrations. The lookbook played with the concept of layers and textures - using a transparent stock, foiling and Nica prints contrasted against the concrete texture of the campaign. 

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